To educate, train, and nurture future agricultural business expert and scientists. To be the most cost efficient integrated commodities operator globally using sustainable farming methods. To develop students capable of leading agricultural marketing, managing agricultural administration, and entrepreneurship business. To recognized as a trusted partner to farmers, customers, and employees, fostering vibrant rural economies.
To link farmers to technology as well as to the markets in association with private, corporate or cooperative sector providing backward and forward linkages. To develop sound economically viable and socially acceptable crop production technology through marketing. Strengthen under graduate research in frontier areas like agricultural marketing and entrepreneurship. Ensuring minimum cost of production through technological intervention.